About Us Rebecca Minkoff’s modern bohemian designs are inspired by strong, confident and powerful women who embody the effortless, free-spirited lifestyle. After developing an affinity for design while in the costume department in high school, Rebecca Minkoff moved to New York City at age 18 to pursue her dream of becoming a fashion designer. In 2001, Rebecca designed a version of the “I Love New York” t-shirt as part of a five-piece capsule collection, which appeared on The Tonight Show and became an overnight sensation. In 2005, Rebecca designed her first handbag, which she dubbed the “Morning After Bag,” a.k.a. the “M.A.B.” This iconic bag ignited Rebecca’s career as a handbag designer and inspired the brands expansion into a lifestyle brand in the years to come. Rebecca’s success was further accelerated by the support of her brother, the company’s CEO and co-founder, Uri Minkoff, who helped usher in and pioneer the company’s innovations with technology and fashion. Today, Rebecca Minkoff is a global brand with a wide range of apparel, handbags, footwear, jewelry, timepieces, eyewear, and fragrance. Read more